STRONG AD INDUSTRY BOOSTS CLIENTS & PROFITS IN 1997

Software upgrade adds intelligent e-mail notification, more financial analysis

January 15, 1998 -- OCEANSIDE, CA -- A strong advertising market boosted ad expenditures in the first eight months of the year well ahead of the nation's overall economic growth. Ad agenices were so busy that new hiring was up 4.4 percent.

The strong ad economy no doubt helped boost sales of Clients & Profits' agency management software -- up a whopping 75 percent over 1996 -- as hundreds of shops chose Clients & Profits to better manage their increasing workloads.

This announcement comes after a strong 1996, tallying ten consecutive years of growth for the California company. All three versions of the Clients & Profits -- Classic, Agency Manager, and Job Tracker -- posted substantial increases in unit sales.

"It seems agencies everywhere are excited about our new software, which gets better every year" according to Mark Robillard, founder and developer of Clients & Profits, Inc. "In an economy like this, a lot of small shops start off with C&P then can double in size almost overnight. They're always relieved to discover that they didn't outgrow their accounting software."

Clients & Profits, Inc., founded in 1986, is the leading developer of job tracking and business accounting software for advertising agencies, design firms, and corporate marcom/graphics departments that use Macintosh and Windows. Clients & Profits is the agency management system of choice for thousands of shops worldwide.