NEW APPLICATION LINKS MEDIA BUYING SYSTEMS WITH CLIENTS & PROFITS

September 28, 1998 -- OCEANSIDE, CA -- Clients & Profits, Inc. announced today the release of the C&P Media Link 2.0, which links popular media buying systems, such as SmartPlus, Strata, and Tapscan, with Clients & Profits.

The Media Link interface lets Clients & Profits users import media orders automatically. Imported media buys appear as broadcast orders in Clients & Profits without any rekeying, and in near real-time. It can save a typical ad agency hundreds of hours per year in unneeded (and certainly mind-numbing) data entry.

The Media Link application is offered free to Clients & Profits Pro users. Clients & Profits Classic users can license the C&P Media Link for $500/year. It is only available from the Clients & Profits web site.

The C&P Media Link is based on the new Standard Media Interface, a non-proprietary specification that simplifies and automates the interface between media buying systems and accounting systems. The SMI, which was developed by Clients & Profits, Inc. is available royalty-free to the advertising industry.

Clients & Profits, Inc., founded in 1986, is the leading developer of job tracking and business accounting software for advertising agencies, design firms, and corporate marcom/graphics departments that use Macintosh and Windows. Clients & Profits is the agency management system of choice for thousands of shops worldwide.