Clients & Profits prints reports for media analysis after insertion/broadcast orders have been placed and later billed.

These reports are used for tracking media buy amounts, client spending, and media vendor purchases. You can print post-buy reports, client spending reports, and group performance reports for any or all dates, clients, and media vendors.

Post-Buy reports are used by media buyers to see in detail the media buys that were ordered on broadcast and insertion orders. Post-buy reports can subtotal media buys by client or station/publication.

Client Spending reports are used by account services to show clients how and where their advertising budget has been spent.

Finally, the agency's management can use Group Performance reports to analyze how well the media department is managing themselves.



Many client spending and group performance reports compare media buys by the different kinds of media, including broadcast, TV, cable TV, radio, newspaper, magazine, interactive, outdoor, and a miscellaneous kind labeled "other." For these reports to sort media buys correctly, it's important that each media vendor is accurately categorized by the kind of media they offer. This "media kind" setting is entered for each vendor in the Vendor Info window. Media buys for vendors without a media kind setting will be included in the "other" totals.