Print plans can be created for many kinds of newspaper, magazine, periodical, or Internet-based media buys.  

A print plan is similar to a job ticket: it is opened for one client, has a number to track it, can be changed many times as needed, and printed for a client’s approval.

A print plan is made up of one or more media buys. A media space buy is made for each publication that is part of the print plan. A print media plan can contain dozens of space buys. Each space buy features up to twelve different insertions for each month of the year.

The print media plan window shows the plan’s number, client, title, budget, and space buys. For each space buy you’ll see its publication code, publication name, ad/caption, gross cost, and the amount that’s been ordered so far.



Print plans can be created for many kinds of newspaper, magazine, periodical, or Internet-based media buys.  A print plan is similar to a job ticket: it is opened for one client, has a number to track it, can be changed many times as needed, and printed for a client's approval.

The print media plan is incomplete without buys for ad space. Space buys indicate exactly which ads are running on each publication during each of the plan's twelve months, weeks, etc.

Insertion orders can be created automatically from print media plans. This option can save hours of data-entry time, since there's nothing to reenter. Instead, the information from the media plan is copied directly to the new insertion orders.