A Media Buyers Guide to Clients & Profits

Clients & Profits has built-in media planning, buying, and tracking capabilities. These media functions seamlessly integrate with job tickets, job costing, and client billing. The media system lets you build detailed broadcast and print media plans based on TV, newspaper, magazine, and alternative media buys, as well as simple media estimates. The 64-page Media Buyer's Guide to Clients & Profits provides a comprehensive overview of the program's media planning, ordering, and tracking functions. You'll find easy-to-understand descriptions of best media management features in Clients & Profits. It's an essential resource for media buyers, as well as for anyone who wants a short course in media buying. A Media Buyer's Guide to Clients & Profits (2.25mb) In this guide, you'll learn to: Create and maintain lists of stations/programs and publications/ad sizes Add, edit, and print broadcast and print media plans Add and print media estimates Create insertion orders automatically from media plans and media estimates Track materials due and space closing dates Print media plans, estimates, and reports Import media orders from Strata, SmartPlus, and TAPSCAN using the C&P Media Link You'll need Adobe Acrobat to read and print the Media Buyer's Guide.