WORKING SMARTER EVERY
DAY

|
|

|
|
7
WAYS TO CUSTOMIZE ESTIMATES IN CLIENTS &
PROFITS
1. Change
the heading "Estimate" to "Authorization,"
"Proposal" or some other meaningful title.
2. Pick a cool font (but use trial-and-error to
find the one that looks best).
3. Change the estimate's margins to fit your fancy
letterhead.
4. Paste any PICT file (or .BMP file in Windows)
into the estimate's logo field. You may not need to
print on letterhead!
5. Rearrange job tasks into easy-to-understand
categories (i.e., Creative, Production, Out side
Costs, etc.) by using the Group and Sort
fields.
6. Combine several tasks together using the Roll-up
option.
7. Show a different disclaimer for different kinds
of jobs by creating and using job types/spec
sheets.
How to make these changes: The estimate heading,
disclaimer, and display options are customizable
for each job and is changed in the Job Ticket
window. The estimate logo and margins are
system-wide preferences, and are changed by
choosing Report Options from the Setup menu. Group
and sort are task settings, and are customized by
double-clicking on a task in the Job Ticket window.
To change the estimate's fonts, choose Report Fonts
from the Utilities menu.
|
|
|
By Mark
Robillard
Change is inevitable, right? It
certainly is when you're talking about clients and their
jobs.
I don't think
I've ever heard of a job that didn't change from its
original estimate. The question always was: who pays? In the
good old days of retainers and fat media commissions, an
agency could (sometimes) afford to change a job--in the name
of client relations--at no charge.
But these days? Forget it.
Since
client changes are inescapable, what's the best way to not
get nailed? There are two choices: revise the estimate or
add a change order.
Revising
a Clients & Profits estimate is quick--just type in the
new amounts over the old ones. Clients & Profits makes
it easy to track revisions, since it numbers each revision
to an estimate automatically. When the estimate is printed,
you'll see the revision number at the top of the page.
Store copies of these
estimates in the job jacket and you've got a visual history
of the job's changes.
|
|
But estimate revisions have a
serious drawback: They remind the client (again) of how
expensive the job has become.
A better solution is a change
order.
Here's
how it works: you'll add a change order each time the client
makes a substantial change--even if it doesn't cost
anything. The change order only shows what the client wants
changed, not the job's original estimate. The printed change
order even looks like the estimate, as to not draw attention
to itself. But it includes a signature line to document the
client's approval of the change.
Change
orders increase the job's budget and estimate, which your
account managers track on job summaries and job lists.
Clients & Profits will even combine change order amounts
with estimates automatically on client invoices, preventing
lost income.
Mark Robillard developed Clients &
Profits and is a cofounder of Clients & Profits,
Inc.
|