WORKING SMARTER EVERY
DAY

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THE
JOB SNAPSHOT--
MORE THAN JUST A PRETTY PICTURE
When
someone says "job snapshot" do you think of a job's
photo shoot? In Clients & Profits, the Job
Snapshot is an account management tool that
provides a real-time view of a job's key totals.
When you can see events happen in real-time, you
can respond quickly if anything starts to go
wrong.
As part of every job ticket, the Job Snapshot
window is used by account executives to get
up-to-the-minute balances for a job, as well as
make projections about the job's progress. It's
also a great way to communicate to the accounting
department upcoming job billings--such as when and
how much to bill. The window contains four
integrated worksheets:
The estimate worksheet lets AEs enter an
approximate amount for costs still outstanding to
arrive at a true estimate-remaining figure. The
section is an easy tip-off as to whether or not the
job, as a whole, will come in under budget.
The hours worksheet lets AEs enter the
approximate number of hours needed to finish the
job. This section is an early warning about the
job's creative is going well. The total number of
actual hours billed so far also appears here.
The profit worksheet is a mini-P&L for a
job ticket. As soon as work begins on a job, the
profit worksheet keeps AEs informed about the job's
bottom line. AEs see both gross and net profit
here, depending on their access privileges.
The billing worksheet is an important tool
for AEs to use, since it helps them communicate
with the accounting department electronically. AEs
enter the amount of the next billing for a job, as
well as its billing date (i.e., when the invoice
should be created). This information appears on the
printed Job Snapshot report, which the accounting
department can use to start billing.
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By Rhonda
Brazelton
Do you have annoying clients who always
want a lower price? Or alter their jobs and not pay for the
changes? Difficult, demanding, or slow-paying (to name only
a few reasons) clients may be hurting your shop more than
you think.
Clients
& Profits provides dozens of cost and profit reports
that compare and evaluate each clients worth to the
shop. For questionable clients, management needs an
accurate, compelling look at each to make the hard decision
about keeping them.
Profitability reports get you
part of the way there, but they show only gross profit. They
show how much profit a client generated to pay salaries,
rent and other expenses. Since profitability reports are
designed for account service, they dont include
overhead expenses (which may not be any of their business).
A client may look marginally profitable, but factor in
overhead, and you realize that they are actually costing you
money. To see the true picture, overhead needs to be
allocated to each client.
With Clients & Profits
Pro, overhead can be automatically allocated based on
different AAAA-based formulas.
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Agency Direct Service Costs is used most often, since it
allocates overhead based on two factors: (1) how much time
staffers spent on each client and (2) staff salary expenses.
So if an owner works one hour on a clients job, that
client gets more overhead allocated. The owner spends more
overhead due to his larger salary. (After all, who has the
bigger office and the best computer?) A junior creative, in
contrast, working an hour on the same client results in less
overhead allocated to the client.
Once overhead is allocated,
the Client P&L Analysis report shows how much each client is
actually bringing to the bottom line. Some clients will
likely surprise you with how little profit they generate,
and vice versa. It wont fix problem clients, but it at
least provides a bargaining tool the next time their
retainer is negotiated.
Rhonda
Brazelton is the lead programmer for Clients
& Profits.
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