By Judith Hector

Sometimes running an agency can feel like trying to control a bunch of kids hyped up on sugar—just when you get things settled down something pops up and starts the insanity all over again. It can be frustrating—to say the least—and a poor-but-necessary way to spend your day. (Wouldn’t you rather be doing billable work at, say, $100 per hour?!)

Instead of letting your agency run you ragged, use Clients & Profits' reports to control the chaos.
With over 350 built-in reports, you’ve got an inside-out agency analysis at your fingertips. With a few keystrokes, you can see how well everything is working together—or how well it isn’t. Your Clients & Profits reports are the best diagnostic tools you can apply to your shop, and they’re a great way to identify and prevent problems brewing down the road.

Whether you’re looking for flags to keep on top of cash flow, earmark key (or problem) employees, find and keep your best clients, or review historic trends to predicting future performance, Clients & Profits can help.

Keep the cash coming

Hands down, the most important thing you can do to guarantee the long-term health of your agency is to ensure that the money keeps coming in. Any other problem can be revamped with minimal disruption, but if you don’t have the green you’re in trouble.

With Clients & Profits, you can look at unbilled costs (and bill for them), find past due invoices (and resubmit them), find clients that neglect payments (and put their accounts on hold), and more. There are dozens of cash flow analysis reports to help you find the leaks—and plug ‘em
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Clients & Profits can also help you analyze your billable tasks revenue and job profitability. Task cost and job revenue analysis reports show which tasks are most profitable—and which ones might be better out sourced. Better yet, work with AEs to help sell more profitable job types. By shifting the mix of creative to more profitable work, you’ll see higher revenues without increasing costs.


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