PLAN TO RECOVER FAST

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PLAN FOR
THE WORST
(and it won' be that bad)
Dotted your i’s
and crossed your t’s? Completely convinced that everything
is safe and secure when you’re not looking? Look again.
Maybe you’re safe from hurricanes, volcanoes, and earthquakes.
But what about snow, fire, a wayward back hoe grinding your
T1, or an office-wide outbreak of food poisoning?
The American Red Cross estimates that as many as 40% of small-
to medium-sized businesses never reopen after a natural disaster
hits. Why? Although they had insurance to replace physical
assets, they didn’t have adequate protection (i.e.,
off-site backups) for their digital assets.
Develop a plan now to ensure the continuity of your time-sensitive
business functions, right down to who gets the mail. Build
your plan with these 4 steps:
1. Take a look at potential threats, from
that serene creek outside your window to the hotheaded spouse
of the new AE, then determine the risk factor of each possible
event.
2. Take steps now to minimize the loss if
something happens. For example, if a key vendor is somewhere
that disaster hits frequently, consider finding an alternate.
3. Decide now what to do if a disaster does
strike so that the impact is minimized. Include an immediate
workspace (your garage?), and be prepared to phone your employees,
clients, vendors, and banks.
4. Set up a recovery plan. Include plans
that will lessen the impact of long-term results, such as
the logistics necessary for finding a short-term workspace,
reinstalling data, and more.
Building a contingency plan is never fun, but you’ll
be back in business sooner than you think with an airtight
plan (stored off site, of course!).
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from previous page
Luckily, their bookkeeper routinely made a weekly copy of the Clients
& Profits database and took it off site.
“If I were to say that one thing saved the business,” Dave
says, “it was the fact that a copy of the C&P data was on
a Zip disk outside the agency.”
In the day-and-a-half that they were down, fellow agencies came to their
aid, offering loaner computers and office space. “Everyone has
been great,” Dave says.
They forged ahead for 3 days, getting out whatever work they could until
they could reinstall the C&P backup. “Work was tough for those
few days without Clients & Profits,” Dave says. “We
didn’t realize how much we need it.”
When employees create havoc
Employees (either current or former) can also make a mess of things.
From malicious treatment of files and equipment to inadvertent stupidity,
your staff can do serious damage to your agency in seconds.
Did that cranky AE swipe a copy of your client list? Does that intern
really know how to enter A/P invoices—or is she just faking it?
Don’t forget about the technology junkie who stays late now and
then; he could be using your shop’s equipment for illegal activities.
Or maybe he’s just moving a few client files around—and
accidentally deletes the final version. Whoops. How do you keep these
dangers at bay? Besides using old fashioned vigilance, use technology.
Install computer monitoring software that tracks web sites visited,
keystrokes, and other user information. (You might be surprised at what
you learn.) Consider setting up timed lock-outs and passwords on terminals,
and limit internet access. You can also use Clients & Profits access
privileges.
Stopping sticky fingers
Embezzlement happens, and probably more often that you know.
(only about 120 in 500 business actually catch embezzlers).
And, the Association of Certified Fraud Examiners says, an embezzling
worker swipes about $127,000 before getting caught.
Embezzlement schemes to watch out for fall into four categories:
1) Billing - invoices for fictitious goods, inflated charges,
or personal purchases;
2) Payroll - imaginary employees or unauthorized raises or bonuses
are paid;
3) Expense reimbursements - phony or inflated expenses are turned
in;
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4) Check fraud - forged or altered checks are cashed, or checks
are stolen.
And the cost of embezzlement goes beyond the loss of cash. Once
the scheme is exposed, the trickle-down damage can cost top talent,
clients, reputation, fiscal solvency, and company morale.
Who does it, and why
Unfortunately, the people most likely to hurt your business
look like ideal employees. In a report that evaluated hundreds of cases
over more than 10 years, 75% of the criminals were men, and most were
first-timers with no criminal record. They were young, talented, and
intellectual. By education, 42% were high school graduates; 45%, college
graduates, and 13% had completed postgraduate work. But the common thread
between all of them were motivation, opportunity, and the ability to
rationalize their actions.
As a manager, you can’t do much about what motivates employees
to commit a crime. But you can interrupt opportunity and derail rationalization
by creating a corporate culture that values ethical behavior and builds
mutual respect. (For tips on spotting and stopping criminal behavior,
see the article on page 7, “Stop Thieves In Their Tracks.”)
Planning for the best
No matter how many precautions you take, bad things do happen.
But if you plan to make the best of it when it inevitably happens, you’ll
be in the fast lane to recovery.
First, make a list of threats, rank them from most to least
likely, then start building your recovery strategy. Include things like
off-site back-ups, human resource policies, and, above all, vigilance.
Sounds like a lot of work? Truthfully, it is. But Clients &
Profits can help, and you’ll find tips throughout this newsletter.
From access privileges to reports, there are dozens of helpful tools
right at your fngertips.
It’s easier to believe that you’re immune from disaster
(wouldn’t that be nice?!). Unfortunately, the potential is as
real as the paper you’re holding. So, now that you’re thinking
about it, while everything is buttoned-up and secure, start planning.
You’ll never be sorry you did.
Judy
Hector is Director of Marketing for Clients & Profits.
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