FINISH ON TIME WITH BETTER JOB TRAFFICKING









 

Why use Clients & Profits for traffic?

A recent survey showed 70% of advertising agencies and graphic design firms that use Clients & Profits use it for trafficking jobs. Before using Clients & Profits, most used Microsoft Excel, ClarisWorks, FileMaker, or brute force to schedule/traffic work through their shops.

The survey asked: What do you like best about trafficking with Clients & Profits? Their answers make a compelling case for ditching your spreadsheets:

-- Choice of trafficking tools (use one, some, or all)

-- Centerally-located database contains all trafficking/scheduling information n Versatile reports--and ability to print from various perspectives

-- Ease of revising schedule/traffic details for many jobs at one time

-- Analysis of on-time performance and missed deadlines

How do you compare:

-- The job list contains an average of 179 active jobs.

-- 100% of shops use status codes.

-- 35% of jobs begin without a schedule.

-- Schedules are revised twice on average.

-- 33% allow co-workers to help update scheduling and/or trafficking details (a bit timid, here!)

The traffic survey results were based on a random sample of 100 Clients & Profits users.

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Traffic happens every day

     With production management tools like status codes and milestones, a traffic manager takes charge of traffic with an organized and detailed overview of every active job.

     The Daily Status Report lists open jobs by client, emphasizing due dates, the current production status, and status/traffic notes. Since it doesn't show costs or billings, it can be freely distributed throughout the shop. Many other job list reports are available, too, highlighting job details from various perspectives.

Traffic reports instantly

     Traffic managers and lists of deadlines are inseparable--unless a list is lost. Wouldn't it be great if those important milestones in a job's development and their due dates were always in one place and available instantly?

     Milestone due dates are easily edited for one or many jobs at a time. Milestones reflect the job type. A public relations job, with milestones like estimate approval, copy approval, and follow up calls, is different than an ad placement job, with milestones like media plan, art to publisher, and tear-sheet. The Weekly Traffic Report shows all of a job's milestones providing an overview of important events--the big picture.

Tell everyone where to go (and what to do) nicely


     Job tickets are the heart of Clients & Profits and just the beginning of better scheduling. Job tasks are part of every job ticket. A job task is so flexible, it can be scheduled, estimated, costed, and billed. And it's smart enough to know the difference.

     Tasks are the steps taken to get the job done: layout, copywriting, printing, and delivery. Tasks, once scheduled, contain a wealth of information: who's responsible,

 

when they're due, and when to start. Tasks specs, important details about the work, accompany tasks on all scheduling reports.

     Scheduling reports are so flexible, they can be printed from any perspective-- by staffer, due date, start date, job ticket, or task. Staffers can print their own job schedules (a real time saver) or managers print and distribute them.

Updating details: an agency-wide activity

     With all the production, trafficking, and scheduling information in one place, keeping details up to date is much easier.

     Traffic managers quickly update many jobs at one time without having to find each job individually. Everyone, as they enter their daily time, can update scheduling and traffic information if they have the right access. Staffers know when their work is finished. Updating their own tasks saves time for traffic managers and takes no time for staffers--it's a win-win situation!

     Managing traffic flow is a tough job, but Clients & Profits is dedicated to making it easier and more organized, less of a circus juggling act.

     Gain the advantage of: centerally-located production specs within job tickets that never disappear; versatile reporting and editing capabilities; better communication between co-workers because updated details are immediately available throughout the shop; and best of all, the peace of mind that the words "no more missed deadlines" can bring.



Mindy Williams
is a senior member of the Clients & Profits Helpdesk. She teaches the new-user training classes and edits the quarterly newsletters.

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