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MEDIA VETERAN BECOMES NEW CLIENTS & PROFITS TRAINER/CONSULTANT
Former SmartPLUS product manager Connie Burtcheard to specialize in media/accounting integration

September 16, 2002 -- OCEANSIDE, CA -- If your media department needs guidance with Clients & Profits, here is some good news: Connie Burtcheard, who was recently product manager for Marketing Resources Plus (makers of the SmartPlus media buying system), has decided to become a freelance Clients & Profits media trainer and consultant.

Connie has extensive experience in the advertising industry, as well as an MBA from University of Indianapolis with an emphasis in finance. She had her own 10-person shop from 1987-1993, so knows exceptionally well what it takes to run a successful ad agency. Later, after running the media department for an 11-office agency in the midwest, she was recruited by MRP in 1996 to train and consult with media departments nationwide on the SmartPlus software. In 1998, she joined Santy Advertising and was part of the team that implemented Clients & Profits there. In 1999 she returned to MRP to become a product manager and began developing interfaces between SmartPlus and 20 agency accounting applications, including Clients & Profits.

Starting in September, Connie will be available for on-site training, consulting, and integration for the media functions in Clients & Profits. If you currently use SmartPlus, Strata, or TAPSCAN, she can help you get the most out of the Media Link -- as well as get your media and accounting people on speaking terms.

You can reach Connie by calling (623) 825-3827 or by sending her an email at consulting_csb@aol.com.

Founded in 1986, Clients & Profits, Inc., is the leading developer of job tracking and business accounting software for advertising agencies, design firms, and corporate marcom/graphics departments that use Macintosh and Windows. Clients & Profits is the agency management system of choice for thousands of shops worldwide.

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FOR MORE INFORMATION: Contact Judy Hector, Director of Marketing, at (760) 945-4334 x247

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