|
|
|
 |
Clients & Profits News Releases |
|
|
September 28, 1998 -- OCEANSIDE, CA -- Clients & Profits, Inc. announced today the release of the C&P Media Link 2.0, which links popular media buying systems, such as SmartPlus, Strata, and Tapscan, with Clients & Profits. The Media Link interface lets Clients & Profits
users import media orders automatically. Imported media
buys appear as broadcast orders in Clients & Profits
without any rekeying, and in near real-time. It can save
a typical ad agency hundreds of hours per year in
unneeded (and certainly mind-numbing) data entry. The C&P Media Link is based on the new Standard Media Interface, a non-proprietary specification that simplifies and automates the interface between media buying systems and accounting systems. The SMI, which was developed by Clients & Profits, Inc. is available royalty-free to the advertising industry. Clients & Profits, Inc., founded in 1986, is the leading developer of job tracking and business accounting software for advertising agencies, design firms, and corporate marcom/graphics departments that use Macintosh and Windows. Clients & Profits and
Software for the Businss of Being Creative are trademarks
of Clients & Profits, Inc. All other trademarks are
the property of their respective owners.
|