WHY SOUTHERN CALIFORNIA? That's easy. We were born here, went to school here, or picked up and decided to move here. The founder of Clients & Profits, Mark Robillard, is a 5th-generation California native. He started the in a North Hollywood apartment, moved a little blue cottage in Pacific Beach, then up to Oceanside when business boomed. That was 1988.

Why Oceanside? Well, why not. Oceanside is a beach city on the freeway between San Diego and Orange County, just south of the center of Southern California. It's a small town with a big sandy beach. Lots of space, not very crowded, reasonable traffic, and (at the time) inexpensive houses. We got cheap rent in the corner of a brand-new triangle-shape office that we'd never thought we'd never outgrew, then did. Now we occupy the entire top floor and our name's on the side of the building.

While we have connections worldwide, all of the software R&D, QA, web design, sales, and support is done right here on Oceanside Boulevard.

Once in a while we talk about moving ... maybe San Francisco, maybe Chicago, maybe even New York. But after 22 years in SoCal, we've got roots that go deep. It works for us having one location, everyone in the same place at the same time. And we have this work space with a theater, a nirvana nook, a museum of vintage Macs, artwork everywhere, and all its funky angles that would be difficult to recreate in an average office building. We'd miss all that.

The weather keeps most of us from leaving. Summers, without a doubt, are nothing less than awesome. And winter in SoCal? Can't beat it. It's not surprising that our mid-winter training classes were always the most popular. Who doesn't want to come to sunny San Diego in January?

In the end, they're all good reason to stay put.