AFTER 25 YEARS DESIGNING BUSINESS SOFTWARE for the advertising and design industry, we know some things about the creative process. And we've taken everything we've learned from listening to thousands of users to reimagine what's possible in advertising agency management software.

The big idea is to reduce the time it takes — the friction — for something you know to get from your head into The Database.

The Database connects everyone. It keeps the team on track, moving forward, and focused on what's important: the work, the clients, the profits.

It's the idea that there's no friction between knowing something and getting something done. No pen and paper. No notes taped to monitors. No post-its stuck to file folders. It's the idea about a connected system that reduces the friction in every day work to as few steps as possible.

It's the idea that you're never more than a few clicks or taps away from the information you need about your projects.

This is about velocity. It's about working at the speed of your demanding clients. It's about working at the speed of today's business.

It's an issue about scale, too. Because you need to be ready when the work explodes. And the new Clients & Profits is made to scale — seriously scale.

We're talking the ability to effortlessly handle thousands of projects at the same time.

The result of our design thinking is the next-generation Clients & Profits — one based on an innovative hybrid architecture that pairs the power and usability of desktop software with the flexibility and accessibility of a modern mobile app.

It's a reinvented Clients & Profits that gives your shop's power users — account supervisors, production managers, traffic coordinators, media buyers, finance people — an expansive, customizable, information-rich desktop experience, then gives everyone else a clean, efficient, browser-based web app for their essential day-to-day work.

The new Clients & Profits was built on a rock-solid accounting foundation that's uniquely engineered for advertising and design. Then we added:

— JOBR™ to plan, track, and organize the creative and production process — the creative side of Clients & Profits, including estimating, production, traffic, collaboration, and approvals.

— uMedia™ to plan, buy, and bill every kind of media, new and old.

— PROJECTR™ to empower clients to track their own jobs and collaborate on the creative process from their web browser or tablet.

Everything syncs together — seamlessly, effortlessly, automatically — into the the core Clients & Profits accounting architecture that anchors everything you do.

The new C&P MAINFRAME puts The Database in the cloud. And it's the cloud that connects everyone with the information they need — tasks, deadlines, milestones, deliverables, budgets — any time, anywhere they work whether from a Mac, a Windows PC, a tablet, or a mobile phone.

There's nothing to configure, sync, export, or import. That's why you don't need to juggle different apps when you have Clients & Profits.

And with MAINFRAME, there's no server hardware to buy, no server to set up, and no server to back up. We're your DBA. We make sure your database is ready — 24/7/365.

Click, tap, done.